Oh my god…

First of all, sorry for the poor quality of the picture, but I took it with my cell phone in the undergroung of Milan, so it couldn’t be better…
Second: translation (kind of); the upper line: vegetable become dish, the lower line: recipe n.4, wild rice in peas purèe.

So, my point is: is someone even the slightest appealed by this […] ad???
I mean, who would like to eat from a plate made of peas??? And there are even others with plates made of mushrooms or barley…

I do not know: those ads really stroked me and I began to think that maybe people in the advertisement world are really running out of ideas… Or brains… Or aesthetic sense… Or all of them…

What do you think?


  1. Sigrid

    But, most of all: what is this add acyually advertising??? (I for sure didn’t get it!)
    Mmmm…. Pip’, I think you should read Pepa’s blog, you’ll love it!

  2. payal

    I couldn’t agree with you more, Piperita. This ad is not appealing to the eye at all. I’ve been wondering the same thing you have though…what is going on with marketing these days?

  3. rosso fragola

    cosa ne penso?
    Mah…Che la mia pigrizia mi impone di soffermarmi all’ammirazione di questo spettacolo, evitando un attacco di nervi nel tentativo di duplicarlo…:-))
    Ciao Pip!

  4. milo

    Pip you read my mind! I was stuck in the rush hour traffic next to a bus carrying this ad, and wondering if there was a way to make food look less appetizing… I don’t like anything about it – the concept sucks and the finishing is awful. And btw, I happened to actually try one of these dishes: it tasted really bad as well.

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